News

Press Release
Nashville, TN March 16, 2015

GrassRoots Promotion expands promotion staff
with hiring of Rick “RJ” Jordan

GrassRoots Promotion announces the hiring of country radio and records veteran Rick “RJ” Jordan as Music Row Promotion Manager effective March 23, 2015. RJ is currently serving as PD/PM Driver at Lloyd Lane Inc.’s WCJW, Warsaw, NY but has tendered his resignation effective March 20.

GrassRoots Promotion is expanding their promotion staff in order to better serve both their clients and radio stations as they continue to fulfill their mission to build each artist’s grassroots following through infomercial-like radio exposure and innovative social media tools. RJ will be reporting to VP Promotion Renee McClure and Managing Partners and company co-owners Teresa Johnston and Nancy Tunick while serving on the promotion team with Greg Stevens, Lauren Mason, Shawna Chatfield and Kellie Yano. Managing Partner Nancy Tunick says, ”We are extremely excited to have RJ join our team as he is a passionate, persistent, detail oriented, experienced promoter. You don’t find that combination often!” RJ will be based in Rochester, NY and can be reached at rj@grassrootspromotion.com or 615-335-0718.

Jordan is A 30-year broadcast and record industry professional and has worked at radio stations from Cape Cod, MA to Rochester, NY, and has programmed several market leading country outlets, including WBBS Syracuse and WPOR Portland. He has also held down regional promotion posts at 903 Music Nashville, Country Thunder Records, Stroudavarious, and Golden Music Nashville.
Jordan, however, will not be leaving radio altogether. In addition to his promotion duties, he will continue to voicetrack dayparts across multiple formats through New Generation Radio’s “Virtual Jock” www.virtualjock.com.

About GrassRoots Promotion

GrassRoots Promotion was launched in 1996 as the first radio promotion company in Nashville to focus on small market radio in order to increase sales and booking. GrassRoots Promotion offers promotion to 425 country radio stations including non-reporters, Music Row, Indicator/Activator and International while also providing innovative and comprehensive social media management and consulting. GrassRoots Promotion was recently named Best Independent Promotion Team at CRS 2015.

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We have been so pleased with what you have done. Thank you for all your efforts. This is has been one of those rare times when we (as clients) feel we have received much more than expected. Emails from you are like opening Christmas presents. Nancy – you have a great team. And point-person Mandy – there is none better. Every conversation with you has been a pleasure.

 

Clay Stafford

Thank you everyone for an amazing job! We are so grateful to all of you for all of your hard work on this and look forward to working together again in the future!!

 

Ryan & Shannon

Haley & Michaels

Grassroots is amazing and has helped to build a North 40 solid bed for our brand in the secondary radio marketplace and beyond! Thank you for all of your hard work and keeping North 40 steady in the mix of Country radio. We appreciate all that you have done!!!

 

Heather Looney

North 40

Just wanted to let you know that over the last couple weeks we’ve been getting a big influx of performance offers for Mitch Goudy in 2014. I’d say 80% of the venues/promoters have mentioned the radio play we’ve gotten for “Blow These Speakers Out”. Your work is paying off and we couldn’t be more pleased!

 

Johnny Vierira

JVM

Just wanted to let you know that over the last couple weeks we’ve been getting a big influx of performance offers for Mitch Goudy in 2014. I’d say 80% of the venues/promoters have mentioned the radio play we’ve gotten for “Blow These Speakers Out”. Your work is paying off and we couldn’t be more pleased!

 

Justin Hill

Artistic Director, Hill Productions, Inc.

Thank you Scott, Nancy, and Teresa for working with me on this. I hope to do more with you guys in the future. You are simply the best, in my opinion, at what you do!

 

Jeff Bates