Services

Radio promotion. GrassRoots has key relationships with more than 650 country radio outlets across the U.S. and a dozen foreign countries, including leading internet radio and satellite programming.  Our promotion campaigns include non-reporting radio, monitored Traction stations, Music Row reporters, Texas reporting radio and Billboard Indicator and Country Aircheck Activator stations.  We were honored to be named the Best Independent Radio Promotion team in 2015 and again in 2017 during CRS by the Country Radio Broadcasters/Country Aircheck.

 

Radio tours. Our team schedules, advances and promotes meaningful artist radio tours, with live on-air interviews and performances that build fans from both programmers and radio listeners.

 

Contests and promotions. GrassRoots specializes in creating innovative branded radio contest promotions that effectively tie in with the artist’s personal style and demographic audience.

 

Social and online marketing program. GrassRoots is uniquely equipped to supplement a terrestrial radio campaign with complementary digital marketing promotions.
GrassRoots social media campaigns are specifically tailored for each artist, based on what is already in place and the individual goals for the project. After completing a thorough social media assessment, we present you with a detailed proposal for moving forward, that includes action steps, dated deadlines and project goals.
Our innovative  online marketing services include the management and optimization of social network profiles, developing custom Facebook Apps, training in social media best practices, developing comprehensive tour marketing strategies and initiating Facebook Ads and Google AdWords campaigns.  We were honored to receive Nashville Advertising Federation ADDY Awards for Best Online Game in both 2009 and 2010.

We have been so pleased with what you have done. Thank you for all your efforts. This is has been one of those rare times when we (as clients) feel we have received much more than expected. Emails from you are like opening Christmas presents. Nancy – you have a great team. And point-person Mandy – there is none better. Every conversation with you has been a pleasure.

 

Clay Stafford

Thank you everyone for an amazing job! We are so grateful to all of you for all of your hard work on this and look forward to working together again in the future!!

 

Ryan & Shannon

Haley & Michaels

Grassroots is amazing and has helped to build a North 40 solid bed for our brand in the secondary radio marketplace and beyond! Thank you for all of your hard work and keeping North 40 steady in the mix of Country radio. We appreciate all that you have done!!!

 

Heather Looney

North 40

Just wanted to let you know that over the last couple weeks we’ve been getting a big influx of performance offers for Mitch Goudy in 2014. I’d say 80% of the venues/promoters have mentioned the radio play we’ve gotten for “Blow These Speakers Out”. Your work is paying off and we couldn’t be more pleased!

 

Johnny Vierira

JVM

Just wanted to let you know that over the last couple weeks we’ve been getting a big influx of performance offers for Mitch Goudy in 2014. I’d say 80% of the venues/promoters have mentioned the radio play we’ve gotten for “Blow These Speakers Out”. Your work is paying off and we couldn’t be more pleased!

 

Justin Hill

Artistic Director, Hill Productions, Inc.

Thank you Scott, Nancy, and Teresa for working with me on this. I hope to do more with you guys in the future. You are simply the best, in my opinion, at what you do!

 

Jeff Bates