About Us

GrassRoots Promotion is Nashville’s first promotion company focused exclusively on secondary (small to intermediate) country radio markets. Founded in 1996, the company has worked with numerous superstar artists and major labels, as well as dozens of leading independent artists and companies. GrassRoots’ mission is to provide significant exposure for artists in our radio markets, allowing them to build a solid foundation for touring and record sales, and ultimately take their music to a bigger audience and to provide social media and online marketing services to connect with that audience. As the business of music continues to change on an almost daily basis, record labels and artists at every level of the industry are being forced to make significant decisions about how they will adapt to an emerging new business model. GrassRoots is in step with these fundamental shifts, offering our artists the insight and expertise to build careers with deep roots and longevity. Despite the many challenges of today’s industry, there have never been so many promotional and marketing opportunities available to country music artists.

We have been so pleased with what you have done. Thank you for all your efforts. This is has been one of those rare times when we (as clients) feel we have received much more than expected. Emails from you are like opening Christmas presents. Nancy – you have a great team. And point-person Mandy – there is none better. Every conversation with you has been a pleasure.

 

Clay Stafford

Thank you everyone for an amazing job! We are so grateful to all of you for all of your hard work on this and look forward to working together again in the future!!

 

Ryan & Shannon

Haley & Michaels

Grassroots is amazing and has helped to build a North 40 solid bed for our brand in the secondary radio marketplace and beyond! Thank you for all of your hard work and keeping North 40 steady in the mix of Country radio. We appreciate all that you have done!!!

 

Heather Looney

North 40

Just wanted to let you know that over the last couple weeks we’ve been getting a big influx of performance offers for Mitch Goudy in 2014. I’d say 80% of the venues/promoters have mentioned the radio play we’ve gotten for “Blow These Speakers Out”. Your work is paying off and we couldn’t be more pleased!

 

Johnny Vierira

JVM

Just wanted to let you know that over the last couple weeks we’ve been getting a big influx of performance offers for Mitch Goudy in 2014. I’d say 80% of the venues/promoters have mentioned the radio play we’ve gotten for “Blow These Speakers Out”. Your work is paying off and we couldn’t be more pleased!

 

Justin Hill

Artistic Director, Hill Productions, Inc.

Thank you Scott, Nancy, and Teresa for working with me on this. I hope to do more with you guys in the future. You are simply the best, in my opinion, at what you do!

 

Jeff Bates